For the first time, a group of well-respected businesses (including nonprofits) are creating a cryptocurrency together. Libra will not just be Facebook’s coin to use in WhatsApp, Instagram DMs, and Messenger, this will also be Visa’s coin, Mastercard’s coin, PayPal’s coin, Spotify’s coin, Uber’s coin, Lyft’s coin and other big names who will join a list of what will turn into thousands of businesses and organizations.They are doing this because they believe the digital transfer of value in a direct peer-to-peer and trustless way is transformative in nature. Sending money to a friend or a business will become as frictionless, costless and instantaneous as sending them a picture. While digitalizing photography made the process of capturing a moment on an image easier, it also created an explosion in the number of pictures we collectively create and store, many of which are in an automated way. A very similar trend can be expected for digital money. More (automated) direct and continuous value exchanges ( b-to-b, b-to-c and c-to-c) will unfold.